Neepa Hut

Email, Social Media, and Print Design

Storytelling Through Branding

Neepa Hut is a Los Angeles-based shop that sells handwoven home goods made by artisan communities across Southeast Asia. Their mission is to support indigenous tribes by promoting and preserving the skills, crafts, and heritage of artisans from the Philippines and Malaysia. By bringing these objects into your home, Neepa Hut hopes to infuse the values of slow, intentional living into your own space.

The founder of Neepa Hut, Jennifer, brought me on to help develop a consistent voice for her brand. She already had a logo, but beyond that there were no defining elements defining her brand’s direction. By learning about the company’s mission, I helped Neepa Hut develop a style guide, typography and color palette for a cohesive brand experience.

Connecting with Your Community

For Neepa Hut, community is very important. From its inception, the brand depends on the connections they build with their artisans and the connections they make with their tribe. I help Neepa Hut stay connected to their community through email marketing and social media by telling the story of their weavers and their products.